Welcome to Sparq

Sparq is a startup and small business launchpad located in the heart of downtown Winston-Salem.

As the “front door” of the Innovation Quarter, Sparq provides an affordable entry point for startups and entrepreneurs that want to be a part of the iQ community. By plugging into Sparq, entrepreneurs and small businesses become a formal part of the Innovation Quarter community and enjoy connections and collaborations that come along with that.

An exterior shot capturing the Sparq building, strategically situated at Bailey Park.

Entrepreneurial and Startup Launchpad

When you become a member of Sparq, you’re also becoming a direct part of the Innovation Quarter ecosystem. The Innovation Quarter is a part of a series of innovation districts that span the globe impacting innovation across industries and a work-live-play environment for the community.

Sparq staff member Jessica Aveyard smiles warmly at the camera while diligently working at her desk on a laptop, embodying professionalism and positivity.
Jessica Aveyard  Profile Picture

Jessica Aveyard

Membership and Operations Manager

The friendly face you see at Sparq is Jessica Aveyard, our Membership and Operations Manager.  Jessica began working with the Innovation Quarter in June of 2022 and quickly fell in love with the members and potential that Sparq holds. After 15 years in Minor League Baseball, most recently as the Vice President of Ballpark Experience and Branding for the Winston-Salem Dash, Jessica brings a vast array of knowledge about the Triad region and its many resources that can be offered to Sparq members.

Her passion for celebrating successes makes her the biggest cheerleader for your businesses and entrepreneurs. Originally from Dayton, OH, Jessica loves living in Winston-Salem with her dog Emmitt and is excited to help you bring your business to life in the heart of the Innovation Quarter.

486 N. Patterson Ave,
Winston-Salem, NC 27101